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The Audi A6 is an executive car made by the German automaker Audi AG, now in its fourth generation. As the successor to the Audi 100, the A6 is manufactured in Neckarsulm, Germany – and is available in saloon and wagonconfigurations, the latter marketed by Audi as the Avant.
All generations of the A6 have offered either front-wheel drive or Torsen-based four-wheel drive – marketed by Audi as their quattro system. Second- and third- generation A6 models have shared their platform with the company’sAllroad models.
In 2005, the A6 won the World Car of the Year award, and has also won the Practical Caravan “Towcar of the Year” awards, due to its array of towing features such as adjustable suspension height and damping, and the presence of a 123 Trailer Stability Programme.
As part of Audi A6 Avant launch in the UK, BBH London, Knucklehead, The Whitehouse, The Mill produced the ‘Hummingbird’ TV commercial, directed by Daniel Barber. The commercial premiered on Saturday 2011-10-01 during ITV1’s coverage of the Rugby World Cup. The commercial was to imagine what a bird designed by Audi would look like and to reflect the car’s ultra-lightweight technology. Johann Strauss’s ‘Open Road, Open Sky’ was sung by legendary American baritone and automobile lover John Charles Thomas. In addition, 60 second and 30 versions of the ads were supported by press, print and radio campaigns, as well as a presence on the Daily Telegraph’s iPad app.
As part of Audi A6 launch in Taiwan, 2011 Audi Fashion Festival featured the theme of ‘A6- The sum of Progress’, including Shiatzy Chen, Kiki Huang, Robyn Hung and an artistic jewelry brand, Chen Chan.
As part of 2013 Audi S6 sedan launch in the US market, 3 different versions of ‘Prom’ commercial were premiered during 2013 Super Bowl game. The 60-second ad, created by Venables Bell & Partners, features a teenage boy. Voters were to decide their favourite version of the commercial 24 hours on Friday before the Super Bowl game, with winning entry shown on Saturday at Audi’s YouTube channel and during the actual game at CBS.
As part of RS 6 Avant launch, Audi Land of quattro Alpen Tour 2013 featured RS 6 Avant begins on September 23, travelling across twelve driving stages in 6 countries (Klagenfurt – the capital of Carinthia, Austria, Monaco).