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Jaguar (/ˈæɡjuː.ər/ jag-ew-ər) is the luxury vehicle brand of Jaguar Land Rover,[6] a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, owned by the Indian company Tata Motors[7] since 2008.

Jaguar’s business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited the business extended to complete cars made in association with Standard Motor Co many bearing Jaguar as a model name. The company’s name was changed from S. S. Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966,[8] the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.

Jaguar was de-merged from British Leyland and was listed on the London Stock Exchange in 1984, becoming a constituent of the FTSE 100 Index until it was acquired by Ford in 1990.[9] Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent delivery being an XJ in May 2010.[10] The company also holds royal warrants from Queen Elizabeth II and Prince Charles.[11]

Jaguar cars today are designed in Jaguar Land Rover’s engineering centres at the Whitley plant in Coventry and at their Gaydon site in Warwickshire, and are manufactured in Jaguar’s Castle Bromwich assembly plant in Birminghamwith some manufacturing expected to take place in the Solihull plant.

In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160 million USD) research and development centre in the University of Warwick, Coventry to create a new generation of vehicle technologies. The carmaker said around 1,000 academics and engineers would work there and that construction would start in 2014.[12][13]

After years of speculation, Jaguar designer Ian Callum confirmed in early 2012 that there would not be a Jaguar SUV, but suggested that he may be designing a crossover for Jaguar.[62] In 2013 Jaguar announced the C-X17 concept, and in January 2015 announced the Jaguar F-Pace, due for a 2015 debut prior to going on sale in 2016. It will incorporate many cues from the C-X17 concept as the first-ever Jaguar crossover.

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