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The Mitsubishi Lancer is a compact car produced by the Japanese manufacturer Mitsubishi since 1973. It has been marketed as the Colt Lancer, Dodge/Plymouth Colt, Chrysler Valiant Lancer, Chrysler Lancer, Eagle Summit, Hindustan Lancer, Soueast Lioncel, and Mitsubishi Mirage in various countries at different times, and has been sold as the Mitsubishi Galant Fortis in Japan since 2007. It has also been sold as Mitsubishi Lancer Fortis in Taiwan with a different facelift than the Galant Fortis. In Japan, it was sold at a specific retail chain calledCar Plaza. The Lancer derives its name from the term given to a soldier of cavalry regiment armed with a lance.
The first Lancer (A70) was launched in February 1973. It served to fill the gap between the Minica kei car and the larger Galant. The sporting 1600 GSR model began the Lancer’s long and successful rally history, winning the Safari Rally twice and the Southern Cross Rally four times.
There were four body styles, two- and four-door sedans, a two-door hardtop coupe and a long-running five-door station wagon (built until replaced by the front-wheel drive Lancer/Mirage Van in March 1984). Engines were different 1.2-liter, 1.4-liter, and 1.6-liter fours.
This car was marketed under a variety of names: Dodge Colt in the United States, Plymouth Colt in Canada, Dodge Lancer in some Latin American countries, Chrysler Valiant Lancer in Australia, and Colt Lancer in some European markets.
In 2005, Mitsubishi revealed the “Concept X” model car at the Tokyo Motor Show and its “Concept Sportback” model at the Frankfurt Motor Show. The new Lancer is based on these two concepts. The new Lancer was officially revealed in January 2007 at the Detroit Motor Show and went on sale in North American markets on March 2007 as a 2008 model. New Lancer features Mitsubishi’s next-generation RISE safety body.