Tyre for MAHINDRA

Tyre Mahindra

mahindra

 

 

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Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India.[3] It is one of the largest vehicle manufacturers by production in Indiaand the largest manufacturer of tractors across the world.[4] It is a part of Mahindra Group, an Indian conglomerate.

It was ranked as the 10th most trusted brand in India, by The Brand Trust Report, India Study 2014.[5] It was ranked 21st in the list of top companies of India in Fortune India 500 in 2011.[6]

Its major competitors in the Indian market include Maruti Suzuki, Tata Motors, Ashok Leyland and others.[7]

Mahindra & Mahindra was set up as a steel trading company in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed.[8] After India gained independence andPakistan was formed, Mohammed emigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948.[9] It eventually saw a business opportunity in expanding into manufacturing and selling larger MUVs, starting with the assembly under licence of the Willys Jeep in India. Soon established as the Jeep manufacturers of India, the company later commenced manufacturing light commercial vehicles (LCVs) and agricultural tractors. Today, Mahindra & Mahindra is a key player in the utility vehicle manufacturing and branding sectors in theIndian automobile industry with its flagship Mahindra XUV500 and uses India’s growing global market presence in both the automotive and farming industries to push its products in other countries.

Over the past few years, the company has taken interest in new industries and in foreign markets. They entered the two-wheeler industry by taking over Kinetic Motors in India.[10] M&M also has a controlling stake in the REVA Electric Car Company[11] and acquired South Korea’s SsangYong Motor Company in 2011.[12] In 2010–11 M&M entered in micro drip irrigation with the takeover of EPC Industries Ltd in Nashik.

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