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Land Rover is a car brand that specialises in four-wheel-drive vehicles, owned by British multinational car manufacturer Jaguar Land Rover, which is in turn owned by India‘s Tata Motors since 2008.
The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948. It developed into a brand encompassing a range of four-wheel-drive models, including the Defender, Discovery,Freelander, Range Rover, Range Rover Sport and Range Rover Evoque. Land Rovers are currently assembled in the company’s Halewood and Solihull plants, with research and development taking place at the Gaydon and Whitleyengineering centres. Land Rover sold 194,000 vehicles worldwide in 2009.
In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160 million USD) research and development centre in the University of Warwick, Coventry to create a next generation of vehicle technologies. The carmaker said around 1,000 academics and engineers would work there and that construction would start in 2014.
Land Rovers were manufactured primarily at the Solihull plant, near Birmingham, but production of the Freelander was moved to the Halewood Body & Assemblyplant near Liverpool, a former Ford car plant. The Freelander is also assembled in knock-down kit (CKD) form at Land Rover’s facility in Pune, India.
Defender models are assembled under licence in several locations worldwide, including Spain (Santana Motors), Iran (Pazhan Morattab), Brazil (Karmann), and Turkey (Otokar). The former BL/Rover Group technical centre at Gaydon in Warwickshire is one of the JLR group’s design centres, and the former Jaguar Cars head office in Whitley is now the group head office and another group design facility.
In late-2012, the automaker announced a joint venture for Jaguars and Land Rovers to be built in China, now the world’s biggest car-market. The agreement is withChery, China’s sixth largest auto manufacturer, and calls for a new Chinese factory in Changshu to build vehicles starting in 2014. Trial production at the facility began in April 2014, with a potential capacity of 130,000 vehicles annually. The first production model by the Chery Jaguar Land Rover venture is the Evoque, with other models planned that also include modifications, such as longer wheelbases, to satisfy Chinese market demand.