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The Ford Aspire nameplate has been used by the American automobile manufacturer Ford for the following cars, in the following markets:
- Ford Festiva, in North America from 1994 to 1997
- Ford Figo, a rebadged third generation Ford Ka, in India since 2015
The Ford Aspire was sold in North America from 1994 to 1997. It was the replacement for the Ford Festiva. It was the first car in its class to have dual airbags standard and antilock brakes optional. It came in two and four door body styles, both hatchbacks. The two door was available in base and SE trim while the four door was only available in base trim. The SE model offered a sporting package that consisted of fog lights, rear spoiler, alloy wheels, blue face instrument cluster with tachometer, and upgraded interior trim. The Aspire had very few options for the base model: cassette player, automatic transmission, rear defrost and wiper, alloy wheels, and a comfort and convenience package that had several minor interior upgrades. Due to slow sales the SE model was dropped after 1995 along with all of its optional equipment. The base model also lost its optional alloy wheels and rear wiper, making the Aspire a true “stripper” of a car. The performance with the five-speed was acceptable but the automatic was slower with 0–60 times at 16.2 seconds. Power steering was only available with the five-door automatic. The Aspire was given a facelift in 1997 with redesigned front and rear bumpers, a new radio, and new seat facings. In August 1997, Ford announced the Aspire would be discontinued due to slow sales. The last one rolled off the assembly line on September 26, 1997.
he Ford Motor Company (commonly referred to simply as Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under theLincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past it has also produced tractors and automotive components. Ford owns a 2.1% stake in Mazda of Japan, an 8% stake in Aston Martin of the United Kingdom, and a 49% stake in Jiangling of China. It also has a number of joint-ventures, one in China (Changan Ford Mazda), one in Taiwan (Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership.
Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford’s former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.