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The Toyota Innova (Japanese: トヨタイノーバ Toyota Inōba) is a compact MPV manufactured by Toyota. It is produced in Indonesia under supervision by Toyota Astra Motor since 2004. As with Toyota Kijang, which it replaced, the Innova is produced and first marketed in 2004 in Indonesia. The Innova is part of Toyota’s IMV program together with the Toyota Hilux pickup truck and the Fortuner SUV. Its official name in Indonesia is Toyota Kijang Innova, while for other countries it is Innova.
The Innova is also sold in India (replacing the Toyota Qualis), Malaysia (replacing the Toyota Unser), the Philippines(replacing the Toyota Revo), Taiwan (replacing the Toyota Zace surf), Vietnam (replacing Toyota Zace), Jamaicaand Thailand. Unlike some of its competitors, such as the TATA Sumo Grande, Chevrolet Tavera, or the Mahindra Xylo, but like the newly launched Tata Aria, the Innova looks more like a minivan. The Innova is also available inBrunei, Saudi Arabia, South Africa, Oman, Kuwait and the UAE. The name “Innova” comes from the English wordInnovation.
On 1 September 2004, Toyota launched the AN40 series Innova, badged Kijang Innova in Indonesia. This came after the 2003 introduction of the new Toyota Avanza—the replacement for cheaper versions of the Kijang. Thus, Innova is more luxurious and expensive than the Kijang. The Kijang Innova has a body-on-frame chassis constructed from the Toyota IMV platform, as shared with the Hilux pickup truck and Fortuner SUV.
The Innova MPV sold in large numbers in India (where it’s known as an MUV)- primarily serving the tourist taxi market and fleet operations of large technology business process outsourcing companies. It also enjoyed large markets in Malaysia, East Timor and Philippines. In the Philippines, it replaced the Revo, the name of Kijang in that market.